Expertise Demystified: How to Become an Expert
Expertise doesn’t happen overnight. While it’s possible for a talk, course, content, or project you gave or created to go viral overnight, that doesn’t make you an expert. Expertise is not about giving talks, creating content, writing a book, or building a brand. Those are merely the manifestation of possible expertise and not the real deal.
Think of it. Anyone can research a topic today and produce content about that topic overnight, but that doesn’t make them an expert in that topic. Why? Because they simply reproduced someone else’s work in their own words.
Another example: anyone can easily don a white coat and a stethoscope, but does that make the person a doctor? No. It only gives the person the appearance of a doctor. It’s all a charade.
An expert is someone that has immense skills and knowledge of a specialised subject. And the knowledge and skills have to be rooted in long-term studies, experience, and practice. This is the reason we admire experts, the reason we enlist their services. Because we are simply looking for a quick route to learning and using what they know and have.
For instance, when you hire Macaulay Gidado to help grow your business, you are simply leveraging the knowledge and experience the agency has gathered over many years of helping other small and medium businesses grow. And that’s a smart move.
Let’s face the truth. When you are endorsed by your peers, deliver value, and are truly in a position to impact knowledge and skills, people will give anything to learn or use what you know.
Are you discouraged yet? Well, there’s good news. Expertise is achievable. Think of it. Top experts in the world started somewhere. If they were able to do it, chances are that you too can.
Here is How:
As you learn and practice, always remember this quote from ‘Outliers’, a book by Malcom Gladwell: “you need at least 10,000 hours of involvement and practice to become an expert in something.”
And while you grow in your field, also remember these two points: