How to Choose a Domain Name for Your Business
When choosing a domain name for your business, you obviously want to get it right. A great domain name can make a big difference in your quest to make your business an online success.
Many experts have come up with various tips on choosing a great domain name. Unfortunately, the sheer number of these tips has made it even more difficult and confusing to choose a domain. It’s now hard to tell which tips are the real deal and which ones are chaff.
You are not alone. Below, I have compiled some of the tips that have worked for Macaulay Gidado.
Take hot-iron branding, for instance. People in the olden days used it to place marks of identification on things they own–for example, slaves and livestock. Hot-iron branding was all about identity.
Using your domain as a branding tool thus means using it to give your business an online identity. When people see or hear your domain name, does it remind them of your company? If yes, then you have succeeded.
Here are some ways you can use your domain name as a branding tool
Make it easy for your customers to remember your domain name.
Using a name associated with a trademark translates to cybersquatting. You will be basically infringing on another business’ trademark. You could end up in a lawsuit that will take away your domain and leave you paying damages to the trademark owner. Avoid trademarked names. Use this tool to check the trademark risk associated with your chosen domain name.
Before registering a domain name for your business, you might want to check whether the name is available on the top social media platforms. Why? Using the the name in your domain as your social media handle will help you:
Therefore, if your domain name is www.yourbrand.com, you might want to snag the Facebook and Twitter URLs www.facebook.com/yourbrand and www.twitter.com/yourbrand. Do the same for other social media platforms.
To check if your name is available on the top social media platform, use this tool.
Having acquainted yourself with the tips above, you mustn’t take all of them into consideration when choosing your domain name. However, making sure that your domain name conforms to some or most of them can improve your chances of snagging a domain name that makes all the difference for your business.