Quality web design is the building block of great websites and thus is an invaluable investment for any company looking to establish its online presence. An excellent design will cost between a few thousands to hundreds of thousands of dollars—sometimes even millions for hefty websites—depending on the features and the type of website.

The big question is whether or not the investment of using a professional web designer is worth its price tag. How does it positively impact your business?

Professional Web Design Improves Identity and Uniformity

Professional web designers are experts in their field, with years of mastered talent and skills. To ensure your web design resonates with your brand, they consider every aspect of your business (your niche, products and services, target customers, company logo, business cards, online profiles, and so on) before tailoring out a uniform visual representation.

A consistent design will not only improve your company’s identity, but also make your site speak to the heart and soul of your brand. Thus, instead of your website looking like that of three different businesses, the design identifies it as a brand.

Professional Web Design Makes for a Great First Impression

It’s human nature to worry about first impression. We hate rejection and disapproval, because we understand they leave us isolated. In business, isolation can be a deadly blow, especially because every brand needs customers’ approval to thrive. It’s only when customers approve that they are willing to swap their hard-earned money for whatever you are selling.

You can set your brand up for a powerful and lasting first online impression by investing in your web design and ensuring that it identifies with your current and prospective customers. An unprofessional company website will destroy whatever credibility and reputation you hope to build and can manifest through poor loading speed, template, colour integration, and so on.

Professional Web Design Plus Great Webhosting Boost Loading Speed

Research shows that a single second delay in the load time of a webpage can result in 11% decrease in page views, 16% in customer satisfaction, and 7% in conversion. This makes the loading speed of a website very vital to the survival of the brand that owns it.

A great load time can be achieved by choosing a reputable webhosting company, one with an exceptional uptime, one that allocates the ideal amount of RAM and bandwidth at a good price. There’s also the issue of whether the RAM and bandwidth can be scaled as traffic to your site grows.

But then you would be defeating the purpose of taking out a quality hosting service if your website design is poor and hindering the performance of your hosting package. This is why you should always go for a professional design service.

A professional web designer will know to simplify your web design to reduce HTTP requests for various parts of your webpages like images, scripts, flash, and stylesheet, compress your website’s resources, enable browser caching, optimise images, minify your resources, optimise CSS delivery, reduce number of plugins, reduce redirects, and perform a host of other design tasks that can tremendously speed up your site.

Professional Web Design Helps You Stand Out from Competition

The last thing you want is for your company website to drown in the crowd of similar website designs that populate your niche. These overused designs, no doubt, deliver some good results.

But then a company that aspires to stand apart from competition doesn’t need good results: it needs great results. Don’t imitate; imitations are never as good as their originals. Instead hire a professional designer that will build your site’s design from scratch and imbue your company’s unique selling points in the design.

Professional Web Design Generates Revenue

It’s naturally a human thing to be drawn to attractive, useful and important things. That trait remains the same even on the Internet. In the case of your company’s website design, the look of your pages, what they say, and the features they highlight will go a long way in converting traffic to your site into sales.

The designs of your calls to action and their locations on the pages are all part of your web design. They should be able to compel site visitors to do exactly what you need them to do.

Professional Web Design Integrates Content with Structure

When people visit your company website, their interest is in the content. The design is merely a means of making that content easier to digest. This implies that while design is important, it’s not the purpose of your site.

To deliver the message you are trying to pass across with your site, you need a professional web design. One that leverages useful and well-positioned navigation. Readable fonts and font sizes. A great blend of page colour and text colour. Good content organization. Well-structured catalogues. And many other design aspects.

Always remember: a great design is like an architecturally sound structure. Without the beams, columns and a strong foundation (which make up the framework of

structure), everything else crumbles.

Professional Web Design Offers Your Website an Objective Point of View

There is no doubt that you are the expert in your business. Or that your imagination may have cooked up a fantastical design. Putting such a design, if it can be created, to use may result in issues. Like poor loading time. A website too colourful or too dull for your niche. A design that hinders the digestion of the content, and so on.

A professional web designer understands what’s feasible and what’s not. He or she can serve as the objective perspective that can trim your raw idea to deliver an effective blend between your concept and what’s practical.

Room for Cost-effective Development

By using professional web design, you avoid having to pay for web design in the future when you realize the disadvantages of a poor design.

Also, a quality design is a solid foundation on which you can add extra features and tweaks in the future. You can do this without needing to give your website a complete redesign. Even when many tweaks are needed, you benefit from having developed a relationship with a professional designer. One that is familiar with your design and can make the adjustments without ruining your website.

Your website is the online equivalent of your business premises. This implies that it requires as much attention as your physical the business premises? Just the way you hired a professional to set up your physical office, hire a professional to design your website.

Get in touch with Macaulay Gidado for a professional website design.