HOW TO NAVIGATE THE BUSINESS TERRAIN

The way we do business is rapidly shifting from physical to online presence. So it can be tempting to launch a website with the intention to make money overshadowing the need for quality content or services.

Every serious content marketer knows this truth. It’s getting harder to conceptualize original ideas pertaining to content marketing. This makes regular blog updates a Herculean Task. The truth is: there are still a lot of untapped compelling ideas.

When choosing a domain name for your business, you obviously want to get it right. A great domain name can make a big difference in your quest to make your business an online success.

Trust will always play an important role in the purchase decisions of consumers. The questions are: How reliable are you? Do your prospective customers trust you? What does you track record say about you?

Many businesses incorporate email marketing in their promotional and marketing strategy. But very few are seeing tangible results. Why is that? The simplest and most reasonable answer is that your targeted audience isn’t engaging with your emails.

When running a website (whether a personal or a business website), the main goals are usually lead generation, conversion, and sales. However, whatever leads your site manages to generate would translate to nothing without engagement.

Gone are the days when business owners and corporations are the only entities faced with protecting their online brands. That’s a truth that can’t be disputed. Individuals now need to protect their personal brand.

Last time, we talked about what brand identity is and isn’t. You can read the post here. Talking about brand identity without mentioning ‘design’ is like talking about a building without including its foundation.

Before we dive into the topic brand identity, let’s try a more familiar question: what makes up your public image? A typical answer can entail a host of things, from your sense of fashion to how you behave in public.

Over the years, social media has grown to become a vital aspect of online marketing. It’s no longer just a place for people to make friends, share ideas, talk about what they ate the previous night, and so on.

When people say they need a domain name, the first thought that comes to mind is, “they want to set up a website”. While that may be appropriate, a domain name can do much more.

The Internet is swarming with information—some great, some not. With a few keywords and a click of the mouse, a reader can easily compel the search engine to display thousands of results related to their research.